Experience
7+ years designing complex products across Fintech, SaaS, and Logistics turning operational complexity into simple, scalable systems from research to a shipped, measurable product.
WHERE I'VE WORKED
2025 · now
i2c inc.
Lahore · Onsite
Sr. Product Designer
Co-designed fintech systems, AI experiences, and global agents portal UX end to end.
2021-2024
Alsharqi.co
Lahore · Hybrid
Product Designer
Led UX redesigns for global booking, freight, and fleet management products.
2020 · 2021
Nextscrum
Lahore · Onsite
UI/UX Designer
Designed digital products and scalable UI systems across SaaS, healthcare, and e-commerce.
2019 · 2020
i2cinc
Lahore · Onsite
Graphic Designer
Contributed to digital touchpoints across web design, brand visuals, and motion design.
BUILD & SHIP
Everest Wallet
Fintech case study exploring modern workflows and scalable design systems.
AI Fintech Modules
Conversational chatbot modules cutting transaction completion from minutes to seconds.
Dispute Management Platform
Simplified dispute management into a faster, clearer workflow.
Shipment Booking Portal
Redesigned shipping portals, cutting friction 65%, quote time 99%, and boosting engagement 16.5%.
Real Estate Web App Audit
Audited and revamped real estate web and mobile experiences for clearer user journeys.
VOICES ABOUT ME
“AB brings strong ownership and business thinking. He sees the bigger picture, challenges assumptions, and turns complex problems into solutions that move the business forward.”
Asif Rafiq · COO, Alsharqi
“AB brings strong product thinking and craft to complex problems. He simplified difficult flows, raised the quality of our design work, and helped the team make clearer decisions with confidence.”
Haroon Arif · Lead Product Designer, i2c Inc.
“AB turns user needs and research into focused product decisions. He balances user value with business priorities and brings clarity to features from concept through execution.”
Usama Sadaqat · PM, Alsharqi
“AB creates alignment quickly. He translates ambiguity into clear product direction, turning ideas into focused concepts that teams can validate, refine, and move forward with.”
Atta Ur Rehman · PO, Beyond Apps Group
“AB designs with implementation in mind. His precise prototypes and specs reduced rework and made complex interactions easier to build.”
Hamad Ahmad · Lead Developer, Nextscrum
COMMUNITY
10K+
LinkedIn followers
8K+
Behance project views
20+
Mentoring sessions, rated 100%
TOOLS
Figma
Framer
Claude Code
After Effects
Illustrator
Photoshop
Miro
FigJam
Notion
Jira
Next.js
Balsamiq
ChatGPT
Vibe coding